Distribution Channels Dell vs HP Compaq
The nature of our group’s assigned industry, small office-home office (SOHO), is so that there is really no fair way to really compare the intricate channels in full detail with the allotted time frame. ... With our assignment the only industry that really fell into play was Dell, who started in his dorm room with the single thought which he streamlined to conception and has now won countless awards of excellence and # 1 ratings in various fields. Michael Dell took a basic principle and found a way to push it to its fullest and the key was diversification and specification. Dell Inc. has a great distribution channel, which they claim uses no intermediaries from manufacturer to consumer. Dell Inc. ... Dell devised a method that allowed a large percentage of the market easy access with award winning service and support through the whole buying to troubleshooting processes in a cost effective manner which led to the company’s growth and market power. First, Dell developed various “basic,” preassembled packages that could satisfy average uses and needs of the consumer and with options to customize this packages and every bit of information needed to help the less knowledgeable consumer make the best decisions.