E commerce Hotels com analisys
Hotels.com Overview Introduction 3 Company 3 Application type 3 Business 4 Organization 5 Architecture 6 IT Aspects 7 Usability 7 Conclusion 9 Introduction In this paper we will investigate some aspects of the Hotels.com website. We have chosen this application because Hotels.com and its mother organization Hotel Reservations Network (HRN) stands out in the field of internet travel companies. The company is currently profitable on the Internet and it serves as a broker between hotels and customers. ... 000 hotels and accommodations worldwide and make reservations. ... In this paper we will focus on the HRN booking engine and the hotels.com front-end application. ... Company Hotels.com is a subsidiary of the HRN which is the Internets largest source and leader of discount accommodations worldwide and supplier of hotel lodging during sold out periods. HRN is a broker which provides a real time reservation application for about 3000 hotels worldwide through multiple websites (hotels.com, hoteldiscount!com, travelnow.com, condosaver.com). ... The company buys rooms wholesale from hotels in 80 markets in the United States, and resells them at a discount of 20 to 30 percent off the rate the hotel charges corporate travelers. Because HRN brings the hotels steady business during the year, the hotels return the favor in the form of available rooms during peak seasons. They claim to be the largest online lodging agent in the US and one of their websites (hotels.com) is currently the 6th most viewed website in the travel business. ... Hotels.com is one of the fastest growing hotel booking sites on the Internet. ... Hotels.com has partnered with over 20,000 travel-related Internet sites, which offer discount hotel rooms through the booking engine of Hotels.com. Application type For travelers all over the world, because the application is multi-language, Hotels.com could be a relief to reserve and find information about hotels and applications worldwide. ... In terms of EC type, the website of Hotels.com is a Business to Consumer (B2C) application. Hotels.com can be categorized as a crossover between an intermediary and a reseller/retailer. People booking a room with hotels.com are actually buying something from hotels.com, but hotels.com doesn’t have any hotels where people can stay. ... The mission statement of HRN, and therewith hotels.com, is as follows: “Provide travelers with the most value for their lodging travel dollars. ... Strategy HRN is an online only virtual organization with a purpose to use the internet to bring hotels and customers together. The network buys rooms wholesale from hotels and uses their booking application to make them available to customers online through multiple websites. HRN earns its money though yearly fees paid by hotels that join the network. ... Also, the network adds a fixed profit margin to the prices offered by hotels themselves. They have been quite successful in the hotel booking business with their original site hotels.com, with well above $100 million revenue per quarter. When HRN bought the domain hotels.com in March 2002 to centralize their online activities to one domain, business really started booming. ... Hotels.com has replaced hoteldiscounts.com as HRN’s main site, although hotels.com is still operational. ... The second selling point of HRN booking is that they are worth a try if hotels are fully booked, as HRN might still have some rooms available. ... They were to be the first with a website with which you could book online and view information about the hotels (14 cities in Europe and the USA). ... In 2002 the HRN group bought a domain called hotels.com. ... Business Architecture Suppliers (Hotels) supply hotels information to Hotels.com which offers booking services to customers and advertising to the suppliers. And the finance flow is from customers to the Hotels.