Dell
Case Brief: Matching Dell Issue #1 PC margins were typically highest during early days of a microprocessor generation. ... Apple, HP, and IBM make advertising (brand), others make white box PC (no advertise) Issue #2 and #3 Dell took orders directly from customers, especially corporate customers. ... Diversified buyers (no single customer represented more than 2% of Dell sales) Worked closely with suppliers (fewer) and encouraged to locate closely to its assembly operations. ... No stock product Issue #4 Diversified: products related Computer Industry like Personal Digital Assistants (PDA), Printers, Power and & UPS, Scanners, etc Improve channel-based support (according to exhibit 8, number 3 among the big 5) Increase his participation on home consumers (33% of the share market and Dell has only 18% of that category) Exhibits (11 & 3b)