i Distinguish between Public Relations Advertising and Propaganda ii Why is Public Relations not free advertising
(i) Public relations, advertising and propaganda can clearly be distinguished by analyzing their various definitions and features: According to the Institute of Public Relations, public relations practice is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The Mexican Statement goes further to describe public relations practice as the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which will serve both the organizationˇ¦s and the public interest. ... The definition also embraces the public affairs and an organizationˇ¦s responsibility to public interest.