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Social/cultural Environment A few years ago, the Canadian Self Storage were unsuccessful at their marketing strategy. They made some moderate decisions to improve the outlook of the firm. They came up with various ideas to satisfy the consumer’s needs. They created some campaigns such as advertising at different cultural needs. For example, Canada is a multicultural country. So they targeted immigrants and other ethnic backgrounds to use their services. Since they are located in Thornhill, they have a large European community living there. They basically conducted a core relationship with their customers. Their goal was to satisfy customers by providing the best customer service. The company is a private enterprise; the local community has high confidence and trust the company. The firm is researching the society’s demand and their interests warily. The firm believes that if the consumers are satisfied with services than they have succeeded in their marketing and corporate strategies.