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Introduction
Nokia is the world leader in mobile communications. ... By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people.
The Company
Nokia started in 1865, when a mining engineer built a wood-pulp mill in southern Finland to manufacture paper. ... In the 1960s, Nokia ventured into telecommunications by developing a digital telephone exchange switch. In the 1980s, Nokia developed the first “transportable” car mobile phone and the first “handportable” one. During the early 1990s, Nokia divested all of its non-telecommunications operations to focus on its telecommunications and mobile handset businesses.
Today, Nokia is the world leader in mobile communications. ... Nokia believes that excellence in three areas – product design; services such as mobile Internet, messaging, and network security; and state-of-the-art technology – is the most important aspect of its offerings. ... In the twenty-first century, Nokia and other companies are combining several digital technologies into third generation (3G) communication devices that reach globally and feature the convergence of the cell phone, personal digital assistant (PDA), Internet services, and multimedia applications. ... In terms of market share, Nokia led all producers with 32 percent in 2000 and 35 percent in 2001. ...
Nokia in 2002
Nokia again succeeded in translating strong brand, product offering, industry-leading execution and operational efficiency into highly profitable results. ... 4 billion
• Pro forma operating margin increased to 18. ... 82
• At the end of 2002, Nokia had 17 production facilities in 9 countries around the world
• R&D centers in 14 countries at the end of 2002
• Nokia employed nearly 52,000 people
History
The Founding of Nokia
Nokias history starts in 1865, when engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper. Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful. ... The Nokia factory attracted a large workforce and a small community grew up around it. A community called Nokia still exists on the riverbank of Emäkoski in southern Finland.
The Nokia Community attracts other Companies
The hydroelectricity (from the rive Emäkoski) which the wood-pulp mill used also attracted the Finnish Rubber Works to establish a factory in Nokia. In the 1920s, the Rubber Works started to use Nokia as their brand name. ... In 1967 the companies were merged to form the Nokia Group. ... In 1967, when the Nokia Group was formed, Electronics generated three percent of the Groups net sales and provided work for 460 people.
The Journey into Telecommunications
Nokia´s Cable Works Electronics department started to conduct research into semiconductor technology in the 1960´s. ... Nokia began developing the digital switch (Nokia DX 200) which became a success. Nokia DX 200, which was equipped with high-level computer language and Intel microprocessors gradually evolved into the multifaceted platform that is still the basis for Nokias network infrastructure today. ... In 1991 Nokia made agreements to supply GSM networks to nine European countries and by August 1997 Nokia had supplied GSM systems to 59 operators in 31 countries. ... In 1988, Nokia was a large television manufacturer and the largest information technology company in the Nordic Countries.
Focusing on Telecommunications
During the deep recession in Finland at the beginning of the 1990s, the telecommunications and mobile phones divisions were the supporting pillars of the Nokia. Despite the depth of the recession, Nokia came to its feet quickly as the company started streamlining its businesses. In May 1992 Nokia made the strategic decision to divest its non-core operations and focus on telecommunications. ... Nokia sold 20 million.
It has been rumored that a group of businessmen tried to offer Nokia to the swedish telecom company Ericsson during the recession!
Today, Nokia is a world leader in digital technologies, including mobile phones, telecommunications networks, wireless data solutions and multimedia terminals. ...
The Finnish company has three operating divisions:
Networks: Nokia is one of the world’s largest manufacturers and provider of wireless telecommunication networks. ...
During 2002, Nokia signed 20 deals for GSM networks in Asia, China, Europe and the USA, including three new customers. ... Nokia delivered MMS solutions to more than 40 operators on 2002. As for 3G, Nokia signed 10 new deals in Austria, Belgium, Germany, Ireland, Japan, the UK and Taiwan. ... Nokia Mobile Phones sold approximately 152 million handsets in 2002, capturing approximately 37. ...
Marketing mix for Nokia mobile phone
1: product
2: personal selling
3: promotion
4: pricing
Now we are going to discuss the 4Ps of Nokia mobile phone one by one
1: Products
Nokia performs regular consumer surveys to gain an understanding of user needs and wants which gives them the ability to meet and exceed user expectations to provide user-friendly, highly functional personalized products and solutions. These consumer opinions coupled with regular analysis of Nokia’s previous sales figures and trends help the company to excel at design and product innovations, brand development, and effective demand/supply network management, to bring new product concepts and associated services to market.
Approximate Word count = 4035
Approximate Pages = 16.1
(250 words per page double spaced)
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