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Background 1. John Williamson was one of the branch managers for Premier Properties, a real estate business on the outskirts of New York City. 2. The real estate business at the time was bad and market has gone colder. John’s branch, just as many other real estate companies, had a tremendous drop on the total sales and profits in the past season. 3. The headquarters decided to change the sales strategy and light a fire under their salesmen to raise the flagging sales figures. A decision was made to conduct a sales contest among the agents and the stakes are critically high: First prize is a Cadillac, second price is a set of steak knives, and third prize is you are fired. 4. 200 new leads were sent to John’s branch office and would be distributed next day to the sales agents. Leads are information cards of potential customers for sales agents to pursue. According to headquarters, good leads were only given to the top salesmen otherwise they might be wasted. So you aren’t given good leads unless your sales volume is high, but without good leads your sales volume can never get that high.
Approximate Word count = 738
Approximate Pages = 3
(250 words per page double spaced)
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