Swot analysis of Saturn Corp
... SWOT Analysis Opportunities: online selling on e-bay and auto-trader. ... Relationships: Between Opportunities and Strengths The Saturn Company’s strength of customer service expand also to online buying and purchasing of products. On Saturn’s web page you can find out almost anything you want about a Saturn car. ... Saturn’s exceptional customer service contributes to the great success of Saturn’s online market. Between Opportunities and Weaknesses Saturn’s weakness is that they still are producing a fairly new product compared to Ford and Chevy and their reputation just is not at the magnitude of these companies. The fact that many people are loyal to these car companies hinders their opportunity for online purchasing of Saturn products. Before you can sell the buyer has to know you are there and being that the internet and Saturn are still fairly new this weakness may hinder Saturn’s opportunity of their online market. Between Threats and Weaknesses The fact that Saturn is still a new automotive company and the rising demand for luxury cars hurts the Saturn Company.