Brainstorming as a Tool of Decision Making
Brainstorming is an excellent way of developing many creative solutions to a problem. ... Brainstorming is a lateral thinking process. ... During brainstorming sessions there should be no criticism of ideas. ... Ideas should only be evaluated once the brainstorming session has finished When you brainstorm on your own you will tend to produce a wider range of ideas than with group brainstorming. ... Group brainstorming can be very effective as it uses the experience and creativity of all members of the group. ... Therefore, group brainstorming tends to develop ideas in more depth than individual brainstorming. Brainstorming in a group can be risky for individuals. ... Brainstorming usually starts as an inventory or listing of old, familiar ideas. ... Brainstorming is commonly seen as a technique for creative thinking in a group setting. Brainstorming is often more productive if it has been preceded by an analysis of some sort. ... To run a group brainstorming session effectively, the following must be done: 1. ... Let people have fun brainstorming. ... Where possible, participants in the brainstorming process should come from as wide a range of disciplines as possible.