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The environmental scan we did for the Jamba Juice that is looking to open up soon provided some very good information. ... The age group of the surrounding area is right in the area of the group Jamba says that they mostly sell to. ... That is ok because the product that Jamba sells is usually not more than five dollars. ... With the combination of these two things that can mean a minor set back for Jamba. It is also a possibility that students would rather have a beer for five dollars than juice or maybe even actual food. ... The only thing we can think of is if there are laptop hook ups for internet at the Juice or if there is a better way to order or a faster system to get a juice if a student is in a hurry. Outside of that we are not sure if this is a technological field that Jamba has to worry about. ... Even if Jamba put a store near here it wouldn’t be any further than a mile away. ... We already have a Jamba Juice on campus. That is not good because students spend a lot of time on campus so if they want a juice or than likely they will get one here and not off campus. We also think demand for the juice is not that great. ... There is already a Jamba Juice on campus and there is a Coffee Bean and Tea Leaf right next door. ...
All of the factors up to this point would have enhanced Jamba Juice’s opportunity but that is why there is one already here. ... After analyzing the idea of opening a Jamba Juice off campus our group decided that the two major forces that will affect our business are the competitive and social forces.
The competitive force would be the strongest because there is a Jamba Juice on campus already. If another Jamba Juice were to be placed off campus then there would be a need for a strong marketing strategy to attempt to get students off campus and into the new Jamba Juice. ... Another strategy for stimulating customer interest for the off campus Jamba Juice would be to focus on a demographic outside of college students; maybe target parents and children…make it somewhat family oriented.
Nonetheless, a competitive analysis demonstrates that the customers at the new Jamba Juice would be powerful buyers due to the fact that there would be so few of them.
Approximate Word count = 1958
Approximate Pages = 7.8
(250 words per page double spaced)
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