role of mass media
The Role of Mass Media In their early childhood, humans tend to discover and learn about their surrounding world by means of several fundamental sources. ... In the adult life, the main source humans rely on for discovering about events and happenings in the world is the media. ... As for myself, the media and communication inputs that define my life for the most part are the Internet, television, books, newspapers, magazines, and the radio. ... From my interpretations and analysis, several questions arise: can we rely on the information that we receive from the media; is it objective or biased? ... I don’t think that the media can be completely trusted and we have to form our own judgment towards what we are told. The media is a profit-making organization (pg. ... Most see the media as a form of entertainment and a source of information and news. However, the media is not a charitable organization created for the good of others. The greatest purpose of the media is generating profit (pg. 250, Mass Communication in Canada). ... High ratings attract advertisers, and from advertising media receive most of its revenue (pg. 250, Mass Communication in Canada). “The objective is commercial gain, the sale of mass-produced goods to a mass market; only for that reason are advertisers willing to pay enormous sums for what passes as entertainment and news” (pg.