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All of them portray a slim or rather extremely thin body. ... ), but the ethical question is: “Is the exclusif and repeated use of slim (or extremely thin) bodies in advertisements ethical? ... A , an association for gender role portrayals in advertising and media in Flanders (Belgium), filed in May 2002 a complaint to the JEP (Jury d’Ethique Publicitaire) against 113 advertisements who they accused of needlessly portraying slim – or rather extremely thin - bodies. “The small size (36-38) is unnecessary when size 42-44 could have easily been used. ... The simple fact of “representing” slim and superslim bodies in advertisings is in itself ethical. What I think is unethical is the exclusive and repeated use of those slim or extremely thin bodies (size 36-38) in advertisements. ...
First of all, it is an important source of complexes for a lot of people, old or young, as for their own body. Every person even perfectly healthy (that means who have a BMI, Body Mass Index, lower than 25 (size 42-44 for women)), is then considered as “abnormal”.
Approximate Word count = 824
Approximate Pages = 3.3
(250 words per page double spaced)
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