Euro Disneyland
Problem: Disney had several very successful theme parks around the world before it decided to put another theme park Euro Disneyland at the heart of Europe Paris. ... In the contract, Euro Disneyland was losing millions of dollars since the first day it was opened. ... The biggest problem on the surface for Euro Disney was that the park failed to bring in enough local visitors, the French, to the theme park. ... Euro Disney tries to bring pure American culture into France while many French people are very concerned about preserve their own culture. ... This leads to negative images toward Euro Disney. ... A French top manager could also help the company to solve many cultural difference problems with Euro Disneyland, and he or she will have more experience to negotiate with communist like labor unions than his or her American counterpart. ... It will be major change for Euro Disneyland which itself is very risky. ... This could be a huge success to Euro Disney if a European style of Disney could work.