Packaging and POS with Segmenting
... Garnier needs to consider the factors involved when segmenting the market for their Body Tonic products. ... This segment is also conscious of environmental issues and look for packaging that is biodegradable. ... This helped determine the product position and they aimed at the packaging being unisex. ... A large part of the promotional mix should be modified for packaging, which will catch the eye of a busy young woman. Garnier uses bright natural packaging in their Body Tonic range to catch the eye and reinforce the natural ingredients. ... User: Body Tonic offers practical information on its packaging of safe ways to use the product. The packaging is easily carried without spillage and is shaped in a modern fashion. ... Garnier will be able to illustrate the image of the packaging for easy selection when purchasing the product at one of its many distributors.