What is a marketing plan
A marketing plan is used to communicate marketing objectives to an organization. This written plan offers a history of the product’s strategies over a given timeframe. It allows a company to formulate, manage, and coordinate marketing endeavors. The plan supplies a standard for measurement later on (Winer, 2004). The first major component of the marketing plan is a background evaluation. ... The marketing manager develops a situation analysis of the product’s competition, category circumstances, and customers. ... The second component details the strategies for the plan. It includes a list of objectives, the individual marketing strategy, as well as how the individual marketing strategy will be implemented. This section will list plans in regard to factors such as advertising, the marketing mix, and personal selling effort (Winer, 2004).