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Cannondale Case Study
By: Damian
E-mail: dbolster19@hotmail. ... Cannondale is only involved in the high-performance segment of the industry. ... The industry has evolved since Cannondale entered, where a ˇ§garage typeˇ¨ operation could prosper. ... It has become a popular sport and hobby, which forces Cannondale and its competition to focus on technologically, advanced products. ... The competition also imports most of their components from the Far East, which also sets Cannondale apart because of their growing vertical integration. Cannondale and Trek seem to have set themselves apart from the pack because of their domestic production facilities, as well as their product lines, although Trek leads Cannondale in that category. ... Cannondale has been such a success because they focused on their target market, and what they demanded. ... Cannondale has successfully developed lighter, faster and more comfortable bikes because of their commitment to R&D. ... Key elements of Cannondaleˇ¦s Strategy „h Product Innovation ˇV Cannondale strives to differentiate itself through its innovations. ... This is a definite competitive advantage for Cannondale. ... Cannondaleˇ¦s manufacturing takes place domestically, which is another advantage. ... „h Purchasing ˇV Cannondaleˇ¦s purchasing strategy has shifted to use more domestic suppliers. ... Cannondale sells its bikes through specialty retailers. ... „h R&D ˇV I believe that this may be Cannondaleˇ¦s strongest aspect of their strategy.
Approximate Word count = 1058
Approximate Pages = 4.2
(250 words per page double spaced)
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