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Method of Data Collection
In order to evaluate the marketing mix of Tesco I must collect as much data as possible to aid my
evaluation. All of the data collecting methods fall into one of two categories:
1 Primary research and (field resarch)
2 Secondary research (desk research)
I will have to look at both methods in detail and ways in which each of them are carried out in order to decide how I
will carry out my research.
PRIMARY RESEARCH
Primary or field reseach is the collection of primary data i. ...
Different ways in which primary research is carried out:
1 Observation - this is a simple form of primary research and it is easy to carry out.
Approximate Word count = 528
Approximate Pages = 2.1
(250 words per page double spaced)
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