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Can an Eighteen-Year-Old Play in the NBA? ... When Nike signed him to a ninety million dollar shoe contract, skeptics became even more curious whether or not this 18 year could live up to everyone’s expectations. ... By now, many people have seen James play and the mystique him draws people in. ... With this clever marketing scheme, it shows how a great eighteen year old basketball player can be transformed into the King of shoe marketing.
Approximate Word count = 610 Approximate Pages = 2.4 (250 words per page double spaced)
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