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COMPANY
Several lines of products: facial creams, hand & body lotions, womens toiletries
Distribution outlets: drugs store, food & drug stores
Distribution channel: rack jobbers, 20% margin off sales price to retailers
No technology to produce aerosol containers
Policy: utilize existing production capacity whenever possible
All products sold packaged in tubes, bottles or jars
PRODUCT
SSSG introduced in 1986
Logical extension of existing line of hand & body lotions
Positioned as a high quality womens shaving gel
Successfully differentiated from existing mans and womens shaving creams and gels
Product placement: womens personal care section of stores
Emphasize product positioning
Minimize direct price comparison with mens shaving creams
Premium priced: $3.
Approximate Word count = 582
Approximate Pages = 2.3
(250 words per page double spaced)
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