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	ADVERTISING AND JIB FOWLES
	... Later on that month, we read Fowles’ article: Advertising’s fifteen basic appeals in class and I felt I needed to go back to the ad I had found to analyze it. ... ” (Fowles, p. ... Jib Fowles and Jack Solomon both wrote articles which refer to the ad analysis. In their point of view, there are types of emotional and psychological appeals that advertising makes to consumers such as Murray’s fifteen basic appeals which I used to analyze my magazine ad, and consumer desire and illusion. Both these authors agree that there are negative effects of advertising on the mind of the consumer. Approximate Word count = 1233 Approximate Pages = 4.9 (250 words per page double spaced)

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