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... Advertisements force ideals about life and beauty onto women to make more money. The body image of women today is directly affected by advertising.
In advertising today, earth’s population is constantly bombarded with images of the “perfect” body. ... ”(Lohorn) Advertising companies purposely use images of unrealistically thin models to sell products. ... This marketing ploy “reproduces ideals that are absurdly out of line with what real bodies really do look like…the media perpetuates a market for frustration and disappointment. ... ” (Body Image and Advertising) This thin ideal the media uses is an unattainable goal. ... Researchers suggest “advertising media may adversely impact women’s body image, which can lead to unhealthy behavior as women and girls strive for the ultra-thin body idealized by the media.” (Body Image and Advertising) Women begin to obsess over their body and how it compares to models in advertisements. ... As advertising companies become rich off of our consumption of their products, women are slowly killing themselves to fit an image that should not exist. ... This painful and resentful awareness of the advantages of others is what advertising is all about - making you believe that their happiness can be your happiness by the consumption of products. ... ” (Berger 374) Most advertising has nothing to do with a product at all, “this is why publicity can never really afford to be about the product or opportunity it is proposing to the buyer who is not yet enjoying it. ...
Advertising is slippery and conniving as it convinces women that their lives are not complete as they are. ... ” (Body Image and Advertising) As women try to achieve the impossible body image that has been forced upon them since they were girls, they constantly fail. They try to fix what advertising says is wrong with them by buying useless products and engaging in unhealthy behaviors from young ages.
Approximate Word count = 1515
Approximate Pages = 6.1
(250 words per page double spaced)
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