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Having this kind of benefits, it is likely that more older people are the target market of Yoplait yogurt.
• Yoplait was the leading yogurt in the French market in the 1970’s.
As the leading yogurt in the French market in 1970, it can give them a reputation to have the best quality of yogurt way back before and through this reputation it will be easier for Yoplait yogurt to bring back the loyalty and trust of the customers since they had already established a name before.
Weaknesses:
• Yoplait’s current strategy was a hold-over from the product’s introductory days.
Yoplait’s current strategy which is still the same as when Yoplait yogurt was first introduced in the market would just maintain their number of customers or if not reduce their customers because they get to be bored with just the same old product. ...
Yogurt’s short shelf life would mean that Yoplait yogurt should need to be sold to the consumers at once or else the company would incur sales loss from the expired products.
Approximate Word count = 833
Approximate Pages = 3.3
(250 words per page double spaced)
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