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	Solar Feeder
	Solar Feeder Sean Richmond Desiree Simmons Kelly-Ann Irving Daniel Richard Ed Murphy Objective Squirrel Defense Inc. ... (SDI) Ed came up with idea for Solar Feeder. ... Background Solar Feeder is a solar powered bird feeder. ... Analysis Bo and Ed decide to create a solar feeder after observing Ed’s brother’s frustration. ... Strengths Solar powered Competitors can’t match style & design Warranty to protect consumers Good relationship with local retailers & distributors Has won best new product awards at national tradeshows Weaknesses Poor cash flows, net incomes, return on assets (ROA), and returns on equity (ROE). ... Power of Substitutes: Weak to moderate – unique style & design with advantage of solar power. Approximate Word count = 489 Approximate Pages = 2 (250 words per page double spaced)

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