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ORGANIZATIONAL COMMUNICATION
April 1, 2003
Introduction
Many successful managers, professionals, and small business owners use organizational communication to achieve objectives such as getting more customers, greater employee loyalty and productivity, and promotion or professional development. Communication can be achieved in several different ways, through meetings, face-to-face, memos or letters, emails, etc. However, getting things done through communication is easier said than done.
Rogers and Rogers (1976) believe that “the behavior of individuals in organizations is best understood from a communication point of view.” This viewpoint sees organizational communication as the underlying basis of the organization itself. Constantly changing organizations and the associated changes in organizational forms have made organizational communication increasingly important to overall organizational functioning.
Historically
The initial focus of organizational communication literature focused on the interpersonal communication skills of managers (particularly speaking and writing). Thus, most communication courses were taught in Speech or Communication Depts.
Approximate Word count = 714
Approximate Pages = 2.9
(250 words per page double spaced)
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