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Marcus Kline
IBM, International Business Machines, or “Big Blue,” to lead in invention, development and manufacture of the industry’s most advanced information technologies, including computer systems, software, storage systems and microelectronics. IBM translates these advanced technologies into value for their customers through their professional solutions, services and consulting businesses worldwide. Despite a reputation for providing high-quality computers and strong customer service, increasing levels of consumer dissatisfaction and declining sales, profits, and market share forced IBM’s upper echelon into turmoil early in 1993. Develop, refine and provide advanced technologies solutions to IBM business customers resulting in faster adoption and deployment of open standard technologies and IBM products to allow the customer to operate and remain in a leading edge environment. Many of IBM’s major customers voiced complaints about the company’s inability to keep up with computer technology, citing firm’s lack of applications software, poor integration of its different computer product lines, and unwieldy systems.
Approximate Word count = 789
Approximate Pages = 3.2
(250 words per page double spaced)
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