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... America, 12% in Asia, 10% in Latin America, it overall performance in the European breakfast cereal business did not live up to expectations since it entered the market in 1980.
However the predicted attractive continuing rapid growth rates of breakfast cereal in European market would quadruple to equal the size of the U. ... General Mills, one of the strong competitors in cereal market, who even had no set-up in Europe for the time being, would like to enter the European breakfast cereal market as well.
In order to increase the market share of breakfast cereal business in European, the most importance thing is to understand and review the current performance and situation. ... management to consider whether strategic alliances could be applied in the European breakfast cereal business by cooperating with other companies, may be a competitor such as General Mills, to enlarge and improve the market share and profit.
Furthermore, the business environment is not static that regular reviews of current performance provide insight on what changes is needed. A long-term (5 years) strategic plan to expand and develop the breakfast cereal business is indispensable in order to gain a successful market share.
Approximate Word count = 870
Approximate Pages = 3.5
(250 words per page double spaced)
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