Frederick Herzberg Motivation and the Two factor theory
TWO-FACTOR THEORY Frederick Herzberg took a different approach to examining motivation. ... 33 As shown in Figure 3-6, Herzberg and his associates noted that the respondents identified somewhat different things when they felt good or bad about their jobs. From this study they developed the two-factor theory, also known as the motivator-hygiene theory, which portrays different factors as primary causes of job satisfaction and job dissatisfaction.418 According to this theory, hygiene factors are sources of job dissatisfaction. ... Herzberg found that low salary makes people dissatisfied, but that paying them more does not necessarily satisfy or motivate them. In the two-factor theory, job satisfaction and job dissatisfaction are totally separate dimensions. Therefore, improving a hygiene factor, such as working conditions, will not make people satisfied with their work; it will only prevent them from being dissatisfied. To improve job satisfaction, the theory directs attention to an entirely different set of factors—the motivator factors shown on the right in Figure 3-6.