Market research report for National Health club
Market research Report by A1 Market research for: www. ... uk | 0118 912 3500 Trinity Court, Molly Millars Lane, Wokingham, Berkshire, RG41 2PY TO: Esporta health and fitness club FROM: A1 Market research DATE: 20th December 2003 REGARDING: Market research into the current trends, views and opinions of current users of Esporta health and fitness clubs. The Aim of our market research: The Questionnaire has been carefully constructed to find the users views and opinions regarding service and value at Esporta health and fitness clubs and investigate current usage, The main aims of the questionnaire are: - To identify the centres catchment area - To find the activities undertaken by the interviewee - To record the frequency of visits and how much time was spent at Esporta on the particular visit - To determine the amount spent and what it was spent on - To find the interviewees views and opinions regarding quality of service and Value for money - To obtain the interviewees views on changes or improvements that could be made The market research will be conducted via a face-to-face interview with results being recorded in a 20 question questionnaire. ... Target Market: Esporta health and fitness club members, regular users and other users. Sample technique and size: To obtain accurate and statistically reliable information we will use a stratified random sampling technique on a sample size of 150 people, 100 Esporta health and fitness club members will be randomly selected for the interview and 50 non members will also be chosen.