Citibank s strategy
Citibank・s strategy, culture, etc,: 1.view the world as one marketplace and pursued a global strategy for growth 2. ... To increase revenue for Citibank・s Asia Pacific Consumer Bank: $70 in 1988, goal: $100 in 1990 Skepticism: from headquarters and country managers 1. ... Consumer・s attitudes and credit card usage patterns differed country by country 9. ... Shifting strategy from servicing upper-income segment customers to rapidly growing middle-income households 3. ... Citibank・s U.S. ... (Consumer・s attitudes and credit card usage patterns differed by country) 2.