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Competencies of the marketing models and there drawbacks
Ansoff matrix
The Ansoff matrix was used to identify what marketing strategy will be used to increase the sales of the product. ...
Primary mix- the main reason for asking theses questions to make up the primary data is to aid in the development of the marketing mix questions 2 and 4 where to add in the development of the product strategy as these two questions where hardware based. ...
Pest mix- the pest analysis is important in the marketing mix because it is divided into four areas as follows:
Political – because of the laws and regulations that govern the UK this has to be considered in the promotional strategy as these laws need to be abided by to avoid prosecution. ...
Swot mix- because points made in the swot analysis are on a scale of 1 to 5 it allows us to place higher priority in the on the points with the better score in the development of the marketing mix thus ensuring that the console is successful and achieves marketing objectives.
Approximate Word count = 927
Approximate Pages = 3.7
(250 words per page double spaced)
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